Beat readers will recall that almost a year ago, it was announced that Spin Master had acquired the DC Comics toy license from Mattel, which had the license for nearly two years previously. Of course, Mattel will still retain portions of the license for preschool and girls’ toys, such as the DC Super Hero Girls franchise, and of course McFarlane Toys and Warner Bros. Consumer Products entered into a partnership to produce DC Comics-themed action figures, which were just unveiled earlier this month. Now, just ahead of Toy Fair next month, details and info for the Spin Master Batman line of toys have been released.
Additionally, though limited in the number of different characters, Spin Master is also getting the work on the figures for the rest of the DC Universe. Read the press release below and be sure to check out the website for details related to the Spin Master Batman toys hitting shelves.
— Spin Master (@SpinMaster) January 16, 2020
Spin Master Corp. (TSX:TOY; www.spinmaster.com), a leading global children’s entertainment company, launched a new line of DC toys featuring Batman, beginning its licensing partnership with Warner Bros. Consumer Products and DC. As one of the newest toy licensees for the iconic Batman franchise and other DC Super Heroes, Spin Master is bringing its unique twist to innovative product including boy’s action figures, remote control vehicles, water toys, games and puzzles.
The first of the new DC items hit shelves in January at major retailers. With meticulous attention to detail and stylized sculpts combined with Batman’s iconic crime-fighting accessories for added surprise and play value, this toy line will offer new play experiences and delight fans around the world.
“For generations, children around the world have been entertained and inspired by DC Super Heroes and Super Villains, and now Spin Master has the unique opportunity to bring these characters to life for collectors and kids alike,” said Adam Hyman, senior director of marketing for boys licensed brands. “We’re thrilled to unveil the first collection of our epic DC line, fusing Spin Master’s unique innovation with the world’s greatest super heroes and super villains. Our team worked closely with Warner Bros. Consumer Products to launch what retail buyers are calling the most innovative DC and Batman toy line they’ve ever seen. This is just the beginning.”
“Batman is a hero for all. Not only does he use his exemplary crime fighting skills to protect Gotham City from the most notorious super villains, he has created an arsenal of innovative and tech-savvy gadgets and vehicles to help save the day,” says Maryellen Zarakas, senior vice president, franchise management and marketing, Warner Bros. Consumer Products. “We’re excited to partner with Spin Master to bring Batman’s adventures to life with their innovative toys.”
The line-up will include a number of action-oriented toys inspired by Batman’s 80-year legacy that celebrate him as the #1 DC Super Hero. Fans can expect to find the following:
- Batman 4″ Figures: Kids can reenact missions with the Batman 4-Inch Action Figures with 11 points of articulation! Inside each package, discover a collector card that uncovers your mission. Reveal three mission-specific accessories (including rare and super rare) with unique finishes like translucent, neon, shiny titanium, and metallic. Ages 3+, $7.99 (1 pack), $15.99 USD (2 pack).
- Batman 4″ Mega Gear: Slide the Mega Gear armor onto your 4″ figure with 11 points of articulation to prepare for battle. To activate Batman’s Mega Gear, press the back to transform and open the wings so you can patrol the skies of Gotham City! Easily fold the wings back up to continue your missions on the streets. Ages 3+, $12.99 USD.
- Batman 12″ Deluxe Figures: Gotham City will be protected from criminals like The Joker and Harley Quinn thanks to the heroic team of Batman and Robin. Each 12″ figure (6 to collect) has 11 points of articulation featuring detailed sculpting with comic book styling. Ages 3+, $9.99 USD.
- Batman Batmobile – 2-in-1: The 2-in-1 Batmobile is equipped with everything Batman needs to bring justice to criminals of Gotham City. Batman is ready for action with his Batmobile and his Batboat, which stays hidden until it’s ready to be deployed. Fits 4-inch figure. Ages 3+, $19.99 USD.
- Batman Voice-Changing Mask: Imagine what it’s like to be the Caped Crusader by sounding just like him with this voice-changing mask. Includes over 15 phrases and light-up eyes. Ages 3+, $29.99 USD.
Spin Master continues to build a strong portfolio of evergreen licensed brands and was recently recognized for its leadership in licensing by Kidscreen, who named Spin Master #1 on the 2019 Hot 50 Companies ranking, repeating the company’s first place finish for licensing in 2018.